About

I’m a data science leader specializing in marketing analytics, experimentation, and predictive modeling to drive growth and improve efficiency. I focus on connecting data to real business outcomes—helping organizations understand what’s working, where spend is being wasted, and how to optimize performance at scale.

My work spans marketing mix modeling, forecasting, and machine learning, supporting decisions across large-scale media investments. I’ve built measurement frameworks, developed advanced models, and partnered closely with marketing, data engineering, and executive teams to turn complex analysis into clear, actionable strategy.

What I Focus On

• Marketing mix modeling and media optimization

• Experimentation and causal measurement

• Predictive modeling and behavioral segmentation

• Turning complex analysis into executive decision support

Experience
Director of Data Science with 20+ years of experience across marketing analytics, predictive modeling, and experimentation, supporting Fortune 500 and large-scale media investments.

How I Work
I focus on building scalable, practical solutions that go beyond reporting—helping teams move from data to decisions quickly and confidently.